#47: What the Heck is a BHAG (Bee-hag)!?

What is a BHAG and why do you need one?

In my last post I discussed the film Julie & Julia and how each of the main characters had a BHAG. A couple of readers wanted to learn a bit more about this and how having one can help you achieve your Visions of Success. So, here goes…

The phrase Big Hairy Audacious Goal (BHAG, pronounced Bee-hag) was proposed by Jim Collins and Jerry Porras in their 1996 article entitled Building Your Company’s Vision. A BHAG encourages companies and individuals to define visionary goals that are more strategic. Collins and Porras define a BHAG as a form of vision statement “…an audacious 10-to-30-year goal to progress towards and envisioned future.”

A true BHAG is clear and compelling and serves as a unifying focal point of effort, and acts as a clear catalyst for action. Your BHAG also clearly defines a finish line, so you can know when you’ve achieved your goal.  According to Collins & Porras (1996) having this is helpful in terms of helping you achieve your Vision because people like to shoot for a finish line.

The point of having a BHAG also reminds me of the expression “shoot for the moon, because even if you fall short you will land among the stars.”

Vision Quest Survey Report: as of today, 153 women have completed it! 

(first posted 8.22.09)

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For over 12 years Nicole Cutts, Ph.D., licensed Clinical Psychologist, Success Coach, Author and Organizational Consultant has been inspiring and empowering people to achieve a more balanced and successful lifestyle. Dr. Cutts has consulted with and trained executives, managers, and teams at Fortune 500 Companies, Federal Government Agencies, and Non-Profit Organizations. As a master facilitator and Success Coach, she helps people create an exceptional life by honoring their mind, body, and spirit so they can experience joy, passion, meaning, and ultimate success in their work.
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